José Gabriel Díaz
Serial entrepreneur — built and sold multiple telecom companies. Advisor to tech incubators. Former President of the A.E.M. Mexican Business & Entrepreneurship Association in Austin, Texas.
MedCana is Software Effective Solutions Corp. (SFWJ) — a global holding company assembled to do one thing well: produce and distribute pharmaceutical-grade cannabis under licensed, traceable, audit-ready conditions.
We don't want to be the biggest cannabis company. We want to be the one regulators, hospitals, and serious distributors call first because the documentation is in order, the lab numbers are reproducible, and the supply is reliable.
Our agrotech team designs the greenhouses. Our agronomists handle every cut. A proprietary ERP — built by our software arm, Tokan — is planned to tie the operation together as the company scales. Nothing core to growing a pharmaceutical-grade crop is outsourced to someone whose incentives don't match ours.
Software Effective Solutions Corp.
DBA MedCana — $SFWJ
Global holding company
Pharmaceutical-grade
cannabis production
Colombia · Australia
First Australia shipment in process (Jun 4, 2026) · CBD delivered indirectly: Switzerland (×2) · Next CBD crop: Czech Republic
Customers waiting: UK, Germany
7 cannabis companies in Colombia
1 agrotech company (Eko2o Engineering S.A.S.)
1 Australian company (ColCanna Flower Company Ltd)
1 software company (Tokan — ERP, in development)
Live — July 2025
Pharma certification in process
The crews below are the company. Trained agronomists and processing staff on our own licensed land in Antioquia — planting, pruning, harvesting, drying, and packing across continuous staggered cycles.
An operator-heavy team. Between us we've built and exited telecom companies, drafted Colombia's cannabis regulation, run flower production in Switzerland, and managed tax compliance at Deloitte.
Serial entrepreneur — built and sold multiple telecom companies. Advisor to tech incubators. Former President of the A.E.M. Mexican Business & Entrepreneurship Association in Austin, Texas.
CEO of Anutea. Greenhouse operations specialist based in Medellín, with deep experience in cannabis cultivation systems and agricultural innovation.
Agricultural engineer and former member of the Regulatory Council. One of three ag engineers seconded to the Ministry of Justice (2018–2019) to draft the technical regulations underlying Colombia's cannabis law.
20 years as Production Director in the cut-flower industry. Trained and worked in Switzerland on pharmaceutical-cannabis production protocols before joining MedCana.
Legal, regulatory, compliance, and finance. Ex-Deloitte. Founder and CEO of Stratop Finance & Taxes (Medellín, est. 2019); former tax partner at Gestricont S.A.S.
Roles open across agronomy, lab, quality, regulatory affairs, and international sales. If your CV belongs on this page, we'd like to read it.
Get in touch →"We are not building a cannabis brand. We are building the upstream infrastructure that pharmaceutical cannabis brands will eventually all need — the licensed land, the trained people, the audited supply chain, and the software that makes it provable."
— José Gabriel Díaz · CEO